How did you celebrate your seventh birthday? With a cake, party games and balloons? Not so for the biggest crypto market data provider CoinMarketCap, whose operators decided to fete the seventh anniversary of the site’s founding by asking all-comers to take part in a roast on that most unforgiving of platforms, Twitter.
In an accompanying blog post, CoinMarketCap (CMC) gave itself a hearty pat on the back, too, listing many of its achievements. And it got the roast off to a gentle start, quipping that “our website occasionally loads like it’s 1999.”
But the world of social media is rarely so restrained, and some users relished in the opportunity to let rip in what has already become a riveting Twitter thread.
Some decided to go the whole hog (pardon the pun), with a video full of allegations about CMC’s seemingly sky-high high tolerance levels for shitcoins, fake tokens and exit scams.
I heard @CoinMarketCap is asking for people to roast them. Good morning! #RoastCMC https://t.co/AM7klXPiam
— Larry Cermak (@lawmaster)
Changpeng Zhao, CEO of major crypto exchange Binance that recently acquired CMC, jumped in to take a swipe, not so much at CMC itself, but rather at arch crypto skeptic Peter Schiff.
— CZ Binance 🔶🔶🔶 (@cz_binance)
However, it looks like the CoinMarketCap team (or their PR agency friends) were ready to give as good as they got. In an effort to elicit a ribald from another major exchange OKEx, they issued this biting jibe:
Hi @OKEx, let us know when you’ve figured out the relationship between OKEx, OKCoin, OKLink, and OK Group, and can explain it in 180 characters or less. #RoastCMC
— CoinMarketCap (@CoinMarketCap) May 1, 2020
Ordinary punters, too, were not safe from the razor-sharp wits behind the red-hot CMC keyboards.
@NotVeryFunny511 George, congrats you’ve done it. Lived up to your Twitter username
— CoinMarketCap (@CoinMarketCap)
And it seems that even more skeptical Twitter users decided to play along, albeit begrudgingly in some cases.
You guys get roasted by all of cryptotwitter every…single…day.
Awesome that you guys took inspiration from Craigslist for website design. There enjoy your dopamine CMC social media manager.
🔥 #RoastCMC #crypto #Bitcoin
— ANDREW DU₿ATS 🎬 (@adubats) May 1, 2020
“Our goal for this roast is to enjoy the day with the online crypto community, while infusing humor into the space during this unprecedented time,” the company said.
CMC had more than 36 million visits in March, compared with 8 million visits at their closest competitor CoinGecko and with 3 million at CryptoCompare, according to Similarweb data.